Opertray Division

Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Challenge

Not to target existing visitors too heavily.

Solution

Our digital media platform is designed to retarget users based on the tours they have recently viewed and spent the most time with. To broaden our audience reach, we offer potential audiences the most recent and popular tours through a contextual effort. To avoid overexposure, we have daily and lifetime frequency limitations that are unique to each user.

Results

We achieved some new sales with a Click Through Rate (CTR) of 0.09%. The Cost Per Action (CPA) decreased by 20% in the first month of the campaign, surpassing the client's goal. In February 2013, the Return on Investment (ROI) from the prospecting campaign and dynamic retargeting was 272%, resulting in post-click income.

From The Client

"These people have established such a solid rapport with our company that we view them as an addition to our IT department. We are always certain that whether we call or email them, we will receive the same high level of care and attention that makes us feel like their first priority.